PREPARE YOUR BUSINESS FOR THE AFRICAN MARKET
Are you trying to adapt a successful product or service to the African landscape but are unsure of its overseas viability?
Are you attempting to launch a data-driven business in Africa but are struggling to put together the data?
To deliver actionable solutions to clients, I offer an in-person, hands-on, and immersive approach to all research within Africa. This research is then analyzed and delivered to clients in a comprehensive and timely fashion.
All payment options are flexible and affordable, especially for start-ups and young entrepreneurs.
SERVICES
HANDS-ON MARKET &
USER RESEARCH
•Research African market trends, competitors, and target market •Conduct customer interviews, usability tests (i.e. RULA), and surveys to understand needs, preferences, and pain points •Provide actionable recommendations based on key findings.
REVENUE MANAGEMENT & PRICING
•Optimize revenue streams by assessing pricing, demand, and inventory management •Develop and implement pricing strategies that maximize revenue through yield management •Identify profitable customer segments and develop strategies to appeal to them •Tailor approach to suit business needs and help businesses in Africa stay competitive.
CULTURAL
INSIGHTS
•Research cultural nuances and dynamics of African countries or regions •Provide training and coaching on cultural understanding •Develop strategies that account for cultural considerations •Provide guidance on cross-cultural communication and ensure messaging is culturally appropriate •Audit existing business practices and operations for cultural sensitivity •Help businesses navigate cultural complexities and build sustainable relationships
RISK MANAGEMENT & ETHICS
•Help businesses identify and manage risks, maintain compliance and uphold ethical standards •Conduct assessments of business operations and processes to identify potential risks and vulnerabilities •Develop and implement strategies to mitigate risks and protect against threats •Provide guidance on compliance and ethical issues •Conduct internal audits to ensure effective implementation of policies and procedures
PRODUCT DEVELOPMENT STRATEGY
•Help clients define product goals and create a roadmap Conduct research on the competitive landscape and market trends •Validate product concepts and features through customer research •Assist in planning and executing successful product launches •Provide ongoing product management services
DELIVERABLES
SAMPLE
ABOUT ME
My name is Gabriel T.T. Iluma, and I’m a Nigeria-raised computer science and product design student at Stanford University.
I have a deep fascination with the design process and have brought that fascination to my product management and software engineering work experiences at companies like Google, Autodesk, and Seesaw.
I have a dream to see international businesses flourish in the African market and a passion for working with data-driven businesses as they approach new and exciting territory.
